If you put purpose first, profits will follow - thatâ??s the stance of, Vikram Akula, CEO of SKS Microfinance. Company leaders should focus on a greater purpose than quick profits he says. Representing the World Economic Forumâ??s Social Entrepreneur community, Mr Akula insists that if you do right by your customers, especially in downtimes, they will stay loyal as things improve. The result will create a tremendously supportive customer base.