A decades-old Chicago snowboarding shop gets a modern makeover from 'The Profit'

Tuesday, 13 Jun 2017 | 2:10 PM ET
The Profit Effect | Windward Boardshop: With nothing more than their mutual passion for snowboarding and skateboarding, these three partners thought they could steer a storied Chicago sports boutique to success. But when the weight of a second faltering storefront started dragging the business down the drain, the team reached out to Marcus Lemonis for a Hail Mary attempt.