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Pernod Ricard's US play: Tequila Avión

Monday, 14 Jul 2014 | 10:42 AM ET

Tequila Avión now has a new owner after being made famous on HBO's "Entourage," and being backed by AOL's Tim Armstrong. Ken Austin, Tequila Avión chairman and founder, explains what led Pernod Ricard to shell out a reported $100 million for an 84 percent stake in the company.