GO
Loading...

High-end real estate goes Hollywood

Monday, 5 May 2014 | 11:05 AM ET

The marketing of high-end homes has reached a new level -- highly-produced films featuring drone cameras, actors, and even plot lines. We talk to Ryan Serhant, of "Million Dollar Listing" Fame, about a new movie he's made about a $23 million penthouse in New York. It's good hype, but do rich people really buy homes based on a slick reel? CNBC's Robert Frank reports.