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Apple, why so serious?

Mon 13 Jan 14 | 10:22 AM ET
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Apple, why so serious?

Mon 13 Jan 14 | 10:22 AM ET
Jon Steinberg, BuzzFeed president & COO, looks at Apple's new commercial for the iPad Air which debuted yesterday, and what the ad says about Apple's new direction. Steinberg says the promotion is almost exactly like Apple's "Think Different" campaign.

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