GO
Loading...
 

The Ron Burgundy effect on Dodge

Fri 20 Dec 13 | 10:35 AM ET
 Highlight transcript below to create clip
Transcript:  Print  |  Email
    This term does not appear
Go
 Click text to jump within video

The Ron Burgundy effect on Dodge

Fri 20 Dec 13 | 10:35 AM ET
Tim Kuniskis, Dodge president and CEO, discusses the success of the Ron Burgundy ad campaign and what risks where involved when deciding to tap the fictional news anchor to be the face of Dodge. "The real success has been the entertainment of the spots," Kuniskis says.

Topics:

Automobile Industry Automotive Retail

Sectors:

 | Automobiles

Sectors:

 | Advertising
 
RELATED ARTICLES AND CONTENT
More Videos
  • No Articles Available
Latest Videos
BlackRock: Old tech is king
Mon 21 Apr 14 | 12:00 PM ET
Latest Videos
Bite-size books for busy people
Mon 21 Apr 14 | 11:53 AM ET
Latest Videos
Making Boston strong
Mon 21 Apr 14 | 11:45 AM ET
Latest Videos
Cashin says markets waiting for earnings to crest
Mon 21 Apr 14 | 11:40 AM ET
Go
Displaying results for: Latest Video | US