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McDonald's rolling out 'mighty wings'

Tuesday, 27 Aug 2013 | 2:51 PM ET

McDonald's is coming out with "mighty wings" on September 9 in an attempt to boost sluggish sales, reports CNBC's Josh Lipton. Burger King will also start offering a "french fry burger." Does innovation matter for stocks? Bob Derrington, Wunderlich Securities, provides perspective.