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Retailers: Who's making the grade?

Monday, 15 Jul 2013 | 3:34 PM ET

Back to school sales are kicking off and this season is especially critical for JC Penney. CNBC's Courtney Reagan has the latest on whether the retail giant's new Joe Fresh kids line can help sales. Paul Swinand, Morningstar, and Patrick McKeever, MKM Partners, weigh in which retailers to look out for this back to school season.