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Credit Markets Worried About JC Penney

Fri 15 Mar 13 | 12:41 PM ET
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Credit Markets Worried About JC Penney

Fri 15 Mar 13 | 12:41 PM ET
Jonathan Salem Baskin, author of "Branding Only Works on Cattle," explains whether JC Penney's Joe Fresh line can save the retailer. "The problem is that Joe Fresh isn't the next iPhone," he says.
 
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