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Woo-hoo! $4 Beer!

Friday, 1 Mar 2013 | 12:00 PM ET

Baseball fans are used to two things: high beer and food prices. But one franchise is going against the grain: The Cleveland Indians. The franchise is lowering the price of beer, soft drinks and food significantly, because they¿ve found that discounted concessions bring more fans. The team started it last season, and now, single-game ticket sales are up 40 percent. CNBC's Brian Shactman reports.