GO
Loading...
 

Rebuilding Carnival's Damaged Brand

Fri 15 Feb 13 | 10:30 AM ET
 Highlight transcript below to create clip
Transcript:  Print  |  Email
    This term does not appear
Go
 Click text to jump within video

Rebuilding Carnival's Damaged Brand

Fri 15 Feb 13 | 10:30 AM ET
How does it look to have the owner of Carnival, Micky Arison, sitting courtside at a Miami Heat game while one of his ships flounders in the Gulf of Mexico? Sydney Finkelstein, Tuck School of Business at Dartmouth University, and Allen Adamson, Brand Simple Author, discuss what Arison can do to make it up to customers and get past this PR disaster.
 
RELATED ARTICLES AND CONTENT
More Videos
Latest Videos
Luxury rental boom ... in Jersey
Fri 18 Apr 14 | 12:00 PM ET
Latest Videos
Great growth expectations
Fri 18 Apr 14 | 11:00 AM ET
Latest Videos
Remodeling & insurance costs
Fri 18 Apr 14 | 09:00 AM ET
Go
Displaying results for: Latest Video | US