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Rebuilding Carnival's Damaged Brand

Friday, 15 Feb 2013 | 10:30 AM ET

How does it look to have the owner of Carnival, Micky Arison, sitting courtside at a Miami Heat game while one of his ships flounders in the Gulf of Mexico? Sydney Finkelstein, Tuck School of Business at Dartmouth University, and Allen Adamson, Brand Simple Author, discuss what Arison can do to make it up to customers and get past this PR disaster.