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Star Power & Consumer Electronics

Wed 09 Jan 13 | 12:00 AM ET
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Star Power & Consumer Electronics

Wed 09 Jan 13 | 12:00 AM ET
The number stands at 20,000 and counting. That's how many new products are featured at CES this year. Some companies are using celebrities to stand out from the pack. CNBC's Julia Boorstin caught up with 50 Cent to talk about how he's leveraging his star power.
 
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