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The McRib Effect

Mon 17 Dec 12 | 10:11 AM ET
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The McRib Effect

Mon 17 Dec 12 | 10:11 AM ET
McDonald's is bringing back a customer favorite, the McRib. Do limited time offers boost sales? Rachael Rothman, Susquehanna, and Nicole Miller Regan, Piper Jaffray, offer insight.

Topics:

Consumers  | Investment Strategy  | Fiscal Cliff  | Stock Market  | Wall Street  | Marketing  | Retail Sales Retail

Sectors:

 | Advertising

Sectors:

 | Internet

Sectors:

 | Media

Sectors:

 | Food and Beverage
 
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