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Zumba: Shaking Up the Fitness World

Tue 04 Dec 12 | 11:50 AM ET
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Zumba: Shaking Up the Fitness World

Tue 04 Dec 12 | 11:50 AM ET
Alberto Perlman, CEO of Zumba Fitness, discusses how he was able to monetize the worldwide Zumba craze and turn the movement into a multifaceted brand.

Topics:

Trends & Fads  | Sports  | Colombia
 
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