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JC Penney Tries No Coupons

Fri 09 Nov 12 | 04:47 PM ET
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JC Penney Tries No Coupons

Fri 09 Nov 12 | 04:47 PM ET
JC Penney is banking on a new strategy of low prices and no coupons; however the company sent mail with a coupon. Rick Snyder, Maxim Group retail specialist, and CNBC's Herb Greenberg, weigh in.
 
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