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Discovery CEO on Building a Successful Cable Business

Mon 12 Nov 12 | 07:02 AM ET
"The cable business is really tough but if you can build a niche and get an audience to spend time with you... if you can do that, you have a hell of a business," said David Zaslav, Discovery Communications president and CEO, discussing the challenges in building a top cable channel.

Topics:

Television Media

Sectors:

 | Cable and Satellite
 
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