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Amazon CEO: Sell Kindle 'At Cost'

Friday, 12 Oct 2012 | 4:34 PM ET

Amazon CEO Jeff Bezos confirmed analysts suspicion that the company sells its Kindle at cost, saying "we want to make money when people use our devices, not when they buy our devices." RJ Hottovy, Morningstar analyst, and Todd Haselton, TechnoBuffalo.com, weigh in on Amazon's strategy.