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Going Green in Emerging Markets

Mon 15 Oct 12 | 04:45 AM ET
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Going Green in Emerging Markets

Mon 15 Oct 12 | 04:45 AM ET
Philip Malmberg, CEO of Ecover, tells CNBC that the biggest hurdle that eco-friendly businesses face in emerging markets is the lack of regulation and the green washing that goes on from competitors who claim they are environmentally friendly.
 
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