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Ikea Enters the Hotel Business

Thu 16 Aug 12 | 02:45 PM ET
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Ikea Enters the Hotel Business

Thu 16 Aug 12 | 02:45 PM ET
The world's largest furniture retailer, Ikea, plans to open 100 hotels across Europe. However, it's not planning to use the Ikea name or use its furniture in the hotels. Mark Miller, BrandChannel.com, discusses.

 
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