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Prudential CEO: Had Strong Start to 2012

Wednesday, 9 May 2012 | 4:15 AM ET

Tidjane Thiam, CEO of Prudential, told CNBC, "We are very pleased with this set of results, a new business profit is our primary measure of growth, not sales, and we are really driving the business based on new business profits up 22 percent year on year after 2011 which was a record year."