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Live at 2:30p ET
LINDSEY VONN
CNBC.com web-only interview
Downhill skier Lindsay Vonn

How Putting the 'i' in Apple Changed the World

Thursday, 26 Apr 2012 | 6:30 AM ET

Ken Segall, "Insanely Simple: The Obsession That Drives Apple's Success" author, discusses what it was like to work within Apple's inner core creating revolutionary products for the tech giant.