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The Big Money of the Olympics

Wed 18 Apr 12 | 10:54 AM ET
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The Big Money of the Olympics

Wed 18 Apr 12 | 10:54 AM ET
CNBC's Darren Rovell discusses the amount of money sponsors generate at the Olympic games, with Lisa Baird, USOC chief marketing officer.

Topics:

Olympics  | Sports  | Marketing  | Business
 
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