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Robert Kraft on Business & Super Bowl

Fri 03 Feb 12 | 07:30 AM ET
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Robert Kraft on Business & Super Bowl

Fri 03 Feb 12 | 07:30 AM ET
Probably a third of the top CEOs from all over the country coming to this event, says Robert Kraft, The Kraft Group chairman/CEO and New England Patriots owner, who says the product reaches mass audiences and viewers watch advertising with the same interest in watching the game. Kraft also weighs in on growing business to spark job creation.
 
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