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LINDSEY VONN
CNBC.com web-only interview
Downhill skier Lindsay Vonn

Twitter

Tuesday, 26 Jan 2010 | 12:01 AM ET

Since 1964, the secrecy surrounding Sports Illustrated's swimsuit models and locations have created year-round anticipation. But, for the 2010 issue, the staff used social-media web site Twitter to build the buzz and give readers a taste of what's to come.