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A Better Place for the Auto Industry

Thursday, 23 Apr 2009 | 7:44 PM ET

Trying to save the gasoline car is almost like trying to invent a better Sears catalog 3 years after eBay showed up, says Shai Agassi, founder & CEO at Better Place. He tells CNBC's Martin Soong & Amanda Drury how his firm plans to aid the global adoption of electric cars.