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The Ron Burgundy effect on Dodge

Fri 20 Dec 13 | 10:35 AM ET
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The Ron Burgundy effect on Dodge

Fri 20 Dec 13 | 10:35 AM ET
Tim Kuniskis, Dodge president and CEO, discusses the success of the Ron Burgundy ad campaign and what risks where involved when deciding to tap the fictional news anchor to be the face of Dodge. "The real success has been the entertainment of the spots," Kuniskis says.

Topics:

Automobile Industry Automotive Retail

Sectors:

 | Automobiles

Sectors:

 | Advertising
 
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