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Harpoon Brewery Crafts A Seasonal Approach

Friday, 15 Nov 2013 | 5:00 PM ET

When Harpoon Brewery released its Winter Warmer in 1988, there were few other seasonal beers on the market. The brewery used the seasonal strategy as a way to test new releases without risking too many resources at a time when the brewery was just getting off the ground. Now seasonal beers are staple of the beer business, driving much of the growth in the craft beer category.