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Starbucks CEO: Chinese understand why we charge more

Wed 23 Oct 13 | 09:10 AM ET
Starbucks Chairman & CEO Howard Schultz tells Jim Cramer the company was "taken aback" by Chinese media complaints the chain charges too much for its coffee. He says in the last 48 hours he's explained why "our cost structure in doing business in China and the investments we've made... gave us the position where we had to charge a little bit more than in our other market" and the story is "now behind us."


Coffee  | China
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