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VF Corp. CEO on early holiday openings

Tue 22 Oct 13 | 11:35 AM ET
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VF Corp. CEO on early holiday openings

Tue 22 Oct 13 | 11:35 AM ET
Eric Wiseman, chairman, president, and CEO of VF Corp, discusses the impact early holiday shopping will have on his brands. "VF Corp. is investing an additional $40 million for advertising of brands to get consumers to pay regular prices for products" he says.

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tvceo  | Consumers Retail
 
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