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Peugeot/GM alliance had no execution strategy

Wed 23 Oct 13 | 04:40 AM ET
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Peugeot/GM alliance had no execution strategy

Wed 23 Oct 13 | 04:40 AM ET
Pietro Boggia, automotive consultant at Frost & Sullivan, talks about Peugeot and explains the alliance with GM failed because neither brand was willing to lose control of its own strategy.
 
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