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Sorrell on Publicis-Omnicom's 'clunky' merger

Wed 25 Sep 13 | 06:32 AM ET
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Sorrell on Publicis-Omnicom's 'clunky' merger

Wed 25 Sep 13 | 06:32 AM ET
Sir Martin Sorrell, WPP founder &CEO, explains why he thinks the merger of Publicis Groupe and Omnicom Group is "strategically flawed" as consolidation in the advertising space continues. Sorrell also explains how the merger has given his company the opportunity to "escalate our strategy," moving up their targets for new markets and new media.
 
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