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Next Big Thing: NeverWet

Friday, 9 Aug 2013 | 2:54 PM ET

NeverWet is a liquid repelling treatment currently only sold at Home Depot. CNBC's Amanda Drury speaks with Ed Voorhees, Rust-Oleum North America, and Ronald Rice, RPM International president and CEO, about how it works, and the demand for the product. The product will be available everywhere after August 15.