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Joyride: the start-up looking to redefine your cup of coffee

Thursday, 25 Jul 2013 | 7:00 AM ET

As some of the biggest names in the coffee world report that business is booming, one start-up in New York is looking to redefine the way we think about coffee in the office -- and some of the most innovative companies in the city are taking notice. In the first episode of CNBC's "The Starters" we go inside Joyride Coffee.