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Everyone Benefits, Even the Losers

Friday, 19 Apr 2013 | 12:01 AM ET

Each week, "Crowd Rules" features three small businesses that compete for a much-needed $50,000 prize however what happens to the businesses that don't win the money? The crowd may rule against them, but that doesn't mean the small business goes away empty-handed. Crowd Rules panelist Pat Kiernan explains how those businesses still benefit.