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Mastering Today's Corporate Challenges

Thu 11 Apr 13 | 07:16 AM ET
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Mastering Today's Corporate Challenges

Thu 11 Apr 13 | 07:16 AM ET
How do companies keep customers happy while adding shareholder value in today's market? Robert Kaplan, Harvard Business School professor of management, takes a look at JC Penney's struggles and offers a few suggestions.
 
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