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SMEs Key to Rakuten's Success: CEO

Wed 20 Mar 13 | 05:20 AM ET
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SMEs Key to Rakuten's Success: CEO

Wed 20 Mar 13 | 05:20 AM ET
Hiroshi Mikitani, CEO of Rakuten, tells CNBC about his global expansion plan and how his e-commerce company is fundamentally different from his global competitors, as it provides a platform for SMEs to sell their products online.
 
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