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Social Media Buzzkill

Tue 19 Mar 13 | 02:27 PM ET
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Social Media Buzzkill

Tue 19 Mar 13 | 02:27 PM ET
CNBC's Julia Boorstin reports on a new Coca-Cola study, which finds online buzz, or social chatter, has no impact on short-term sales.

Topics:

Sales  | Retail Sales  | Consumers  | Coca-Cola  | Internet Retail
 
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