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Twitter's Impact on NBA Dunk Contest

Thu 14 Feb 13 | 02:00 PM ET
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Twitter's Impact on NBA Dunk Contest

Thu 14 Feb 13 | 02:00 PM ET
Relatively unknown NBA rookie Terrence Ross plays in Toronto. He had a bit of a following because of his athletic dunks, but it wasn't until a Raptors employee started a Twitter campaign, #letrossdunk, that the world started to take notice. It spread so far and wide that It reached it got him invited to the dunk contest during All-Star Weekend. We catch up with him and talk about how Twitter made it all possible.
 
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