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Super Bowl Spots & the Price of Popularity

Friday, 1 Feb 2013 | 12:00 PM ET

The Super Bowl "Sneak Peek" has taken corporate America by storm. With an estimated audience of more than 100 million Americans -- this Sunday's Super Bowl is also the Super Bowl of Advertising: 30-second spots are going for around $3.8 million dollars, a record price for a Super Bowl ad.