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LINDSEY VONN
CNBC.com web-only interview
Downhill skier Lindsay Vonn

Marketing Crucial to BB10's Success: Expert

Wednesday, 30 Jan 2013 | 4:50 AM ET

William Connors, reporter at the Wall Street Journal, tells CNBC that RIMM's biggest challenge will be marketing their new BB10 to a wide enough audience to make the necessary impact.