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Salesforce CEO Benioff on Social Marketing

Wednesday, 9 Jan 2013 | 12:00 AM ET

It's all about gadgets at CES this year. But many are wondering how these new toys will drive up traffic for the likes of Facebook and Twitter. Many companies like Salesforce.com are looking to ride that social media uptick. CNBC's Julia Boorstin talks strategy with Salesforce CEO Marc Benioff.