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Wow Factor: BMW Unveils Concept 4 Series

Mon 14 Jan 13 | 06:20 AM ET
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Wow Factor: BMW Unveils Concept 4 Series

Mon 14 Jan 13 | 06:20 AM ET
CNBC's Phil LeBeau talks with Ludwig Willisch, BMW North America president & CEO, about the automaker's efforts to attract the high-end consumer with luxury features in its newest series of cars.
 
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