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Talking Numbers: Apple or JC Penney?

Friday, 9 Nov 2012 | 3:24 PM ET

Shares of JC Penney are tumbling more than 4 percent today after a huge earnings miss, and Apple shares, though up today, entered bear market territory this week. Steve Cortes, Veracruz LLC founder and Enis Taner, RiskReversal.com, weigh in.