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Lexicon's Branding Checklist

Thu 04 Oct 12 | 05:45 PM ET
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Lexicon's Branding Checklist

Thu 04 Oct 12 | 05:45 PM ET
Hewlett-Packard plunged 13 percent on Wednesday after the company lowered its 2013 guidance, with the Fast Money traders; and David Placek, Lexicon president & founder, explains the importance of a company's name.
 
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