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Taking a Lap With Nascar's CEO

Fri 13 Jul 12 | 04:51 PM ET
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Taking a Lap With Nascar's CEO

Fri 13 Jul 12 | 04:51 PM ET
Brian France, Nascar chairman & CEO, explains how the sport is trying to use technology to draw in fans and keep them glued to the races for longer.

Topics:

Sports  | Consumers  | Economy (U.S.)  | Business
 
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