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Advertising

Wednesday, 2 May 2012 | 12:00 AM ET

As the future of television evolves, advertisers must adapt how they target consumers on the Web. Companies are backing a handful of original YouTube channels and using these new video pages to grab viewers' attention. Interviews include: Ashton Kutcher; Funny or Die CEO Dick Glover; Twitter CEO Dick Costolo; Shane Smith of Vice, and more.