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Americans to Spend $4.3 Billion On St. Patrick's Day

Friday, 16 Mar 2012 | 5:40 AM ET

Simon Hunt, president for North America at William Grant and Sons, told CNBC, "what we are seeing and you are seeing it across a number of the luxury segments is consumers are looking for that real value, where is that authenticity, where is the story behind the brand? Consumers are better informed than they have ever been."