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Car Maker Joins the Phone Makers

Monday, 27 Feb 2012 | 11:40 AM ET

Paul Mascarenas, chief technology officer at Ford Motor Company, told CNBC, "This is the B -Max and not only is it a really cute little car, very innovative in terms of the doors and seating but what we are launching here is Sync, which is our connectivity system developed in partnership with Microsoft. It allows you to bring your mobile device into the vehicle, connect up through Bluetooth and then enjoy a very seamless operating experience in the vehicle."