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London Homeowners Cash in On Olympic Visitors

Friday, 10 Feb 2012 | 3:47 AM ET

Greg Marsh, co-founder and CEO at One Fine Stay, told CNBC, "we describe ourselve as being half way between a boutique hotel and a holiday letting agency, in a sense that we take peoples private homes while they are out of town and make them available as an alternative to a hotel for visitors into the city."