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Social Super Bowl Touchdown

Mon 06 Feb 12 | 01:38 PM ET
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Social Super Bowl Touchdown

Mon 06 Feb 12 | 01:38 PM ET
The social Super Bowl could add up to big bucks for advertisers thanks in part to Shazam, which allowed viewers to tag commercials on their smart phones, with Andrew Fisher, Shazam CEO, and Chip Perry, Autotrader.com CEO.

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Sports  | Marketing
 
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